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The paid entry point

1:1 Creative Direction & Brand Strategy Session

$250 · flat rate 60–90 minLimited bookings each month.

A focused, paid 1:1 session for founders, artists, and evolving brands looking for clarity, direction, or creative expansion. This is the required entry point for every new engagement.

Led by

Gabrielle Alexander

Gabrielle Alexander is the founder of Hidden Tree and Bad Thoughts Studio. She works at the intersection of creative direction, storytelling, branding, and product strategy — helping founders, artists, and companies turn scattered ideas into clear, memorable brands and launches.

How to work together

Four ways in. One standard of thought.

Tier 01 · Entry point

1:1 Creative Direction & Brand Strategy Session

$250
60–90 min · paid entry point

The required first step. A focused strategy session to help shape your next move — and to decide together whether a larger engagement is a fit.

Book & Pay — $250
Best for:
  • clarifying ideas
  • brand direction
  • creative blocks
  • content feedback
  • naming or positioning
  • project planning
You leave with:
  • clear direction
  • practical next steps
  • creative momentum

Every new client starts here. No free discovery calls.

Tier 02 · Strategic deliverable

Hidden Tree Blueprint

Starting at $750
Custom-scoped up to $2,500+

A deeper strategic deliverable created after the session.

Scope a Blueprint

This is where ideas become organized into a working plan.

Blueprints may include:
  • brand positioning
  • visual direction / moodboards
  • naming & messaging
  • offer development
  • content pillars
  • rollout strategy
  • launch concepts
  • audience clarity
  • next-step execution roadmap

Delivered as a written PDF, presentation, or custom strategy document depending on scope. Requires a completed session first.

Tier 03 · Ongoing support

Monthly Creative Advisory

Starting at $3,000/month

Ongoing strategic support for founders and brands who want continued creative guidance month-to-month.

Inquire about Advisory
Includes:
  • recurring strategy calls
  • voice note / email support between sessions
  • feedback on ideas, content, launches, and brand decisions
  • creative direction as projects evolve
  • trusted outside perspective in real time
Best for:
  • active brands
  • founders in build mode
  • creators launching consistently
  • teams who want ongoing high-level strategy support without hiring full-time
Tier 04 · Custom retainer

Embedded Creative Direction

Starting at $8,000/month
Custom Retainer · limited availability

A deeper creative partnership with direct involvement across brand, content, and execution.

Request Availability

This is Hidden Tree operating inside the project with you.

May include:
  • campaign ideation
  • launch development
  • creative leadership
  • brand world-building
  • visual direction
  • production planning
  • content shaping
  • reviewing decks / assets / concepts
  • team collaboration
  • hands-on creative oversight across multiple moving parts

For brands needing a creative director-level collaborator inside the business. Requires a completed session first.

Companion offer
Creative direction + Filming

Content Day · On-Site Shoot Direction

from $350.00

Professional content captured on-site for brands, gyms, studios, and businesses needing premium social media visuals.

Need content that actually looks elevated? I come on-site and direct + capture premium visual content for your brand, business, studio, or space.

Includes:
  • creative direction
  • shot planning
  • filming on-site
  • premium camera footage
  • social-first visual storytelling
  • delivered ready for your editor or team

Optional editing available as add-on. Built for reels, launch content, promos, websites, and social campaigns.

Inquire about a Content Day
Ideal for:
  • gyms
  • fitness brands
  • pilates studios
  • wellness spaces
  • restaurants
  • beauty businesses
  • personal brands
  • product launches
Options
  • 01Half Day Shoot — 2–3 hours on-site + raw footage delivered
  • 02Full Day Shoot — 4–6 hours on-site + raw footage delivered
  • 03Add Editing — starting at +$350 · reels / selects / final exports
Frequently asked

The practical bits.

How do sessions work?+

Every engagement starts with the paid 1:1 session. It's 60–90 minutes, personalized to the problem you bring, and ends with clear direction and practical next steps.

Do you offer a free discovery call?+

No. The $250 session is the entry point. Paying for the first conversation keeps it substantive — you get real work, not a sales pitch.

Are sessions virtual?+

Yes — sessions happen over video by default. In-person is available on request for on-site workshops, content days, and embedded engagements.

Do you sign NDAs?+

Yes. Happy to sign a mutual NDA before any sensitive material is shared.

Can teams join?+

Absolutely. Sessions can include founders, executive teams, or cross-functional groups.

What happens after booking?+

You'll receive a short intake within one business day, followed by a calendar link. We come prepared.

How long until I receive a Blueprint?+

Blueprint engagements are typically delivered within two to four weeks, depending on scope.

Get in touch

Let's Build Something Worth Remembering

Book the $250 session to start, or reach out about a larger engagement. We respond within one business day.